From zero budget to live business in 30 days - proving that great design doesn't require deep pockets, just smart strategy.
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Si Punct Media
Built my own digital marketing agency from scratch with $0 budget. Created a complete business system including website design, payment processing, email marketing, and social media strategy to sell digital marketing templates and services to Moldovan businesses.
Launch a profitable digital marketing agency with zero upfront investment
Create and sell digital marketing templates targeting underserved Social Media Managers in Moldova
Build organic social media presence and establish market positioning in 30 days
Design decisions
Mobile-first approach was essential since research showed most target users access social media and make purchases on mobile. Used clean, professional design with TailwindCSS to establish credibility while keeping development costs at zero.
Visit:
sipunct.com1.
Zero-budget execution: Leveraged free tools (GitHub Pages, PayHip, Mailer Lite API) to create a complete business system without upfront costs.
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Market research drives design: Identified that Moldovan SMM specialists lacked consistent branding, which informed the product positioning and visual strategy.
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Organic growth strategy: Focused on authentic content creation rather than paid promotion, resulting in genuine audience engagement and algorithm-friendly growth. (will take more time)
Building a supplement brand from market research to Meta ads - a masterclass in e-commerce complexity and pivoting under pressure.
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Si EnergNature
Co-founded and built a complete supplement e-commerce brand targeting the Portuguese market. Handled everything from branding and Shopify development to marketing strategy and Facebook advertising. Pivoted from weight loss to men's health supplements based on market feedback and call center insights.
Create a profitable supplement brand from scratch.
Build complete e-commerce system with Shopify Liquid development and payment processing.
Execute successful Meta advertising campaigns while navigating platform restrictions for health products.
Design decisions
Focused on conversion optimization throughout the entire customer journey. Created comprehensive product bundles with guides and meal plans to increase perceived value. Designed ads that complied with Meta's health product policies while maintaining persuasive messaging.
Visit:
sipunct.com1.
Agile pivoting saves projects: Switched from weight loss to ED supplements based on partner's call center data, leading to immediate sales improvement and break-even campaigns.
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International logistics complexity: Managing Portuguese phone numbers, payment systems, and legal requirements from Moldova taught valuable lessons about cross-border e-commerce.
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Meta ads require patience: Overcame multiple ad rejections and tracking issues by iterating approaches, ultimately achieving profitable campaigns on the third attempt.
Team collaboration at its finest - where tight deadlines meet conversion optimization in the competitive German supplement market.
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“Finally, a designer who thinks like a business owner. He understood our fast pace and delivered designs that actually moved the needle on sales.”
A&D Performance
Worked with a specialized e-commerce team to optimize conversion rates for a German supplement store. Focused on CRO implementation, new product page designs, and A/B testing strategies while maintaining fast-paced collaboration to meet tight project deadlines.
Increase conversion rates through strategic page redesigns and user experience optimization.
Design high-converting product pages for new supplement launches.
Collaborate effectively within a specialized team environment with interdependent workflows.
Design decisions
Prioritized data-driven design decisions through systematic A/B testing. Created product pages that balanced informative content with clear conversion paths. Focused on increasing average cart value through strategic layout and cross-selling opportunities.
Visit:
sipunct.com1.
Team interdependence demands precision: Working in a fast-paced team environment where each person's work directly impacts others taught me the importance of delivering accurate, complete work on schedule.
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CRO is about psychology, not just aesthetics: Understanding customer behavior patterns proved more valuable than visual appeal when optimizing for conversions.
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German market sophistication: Working with German e-commerce standards elevated my understanding of professional design requirements and conversion optimization best practices.
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Casamare
Redesigned a comprehensive home essentials e-commerce platform offering everything from kitchen appliances to home décor. Conducted thorough competitor analysis and user research to create a unique, memorable shopping experience that stands out in a crowded market.
Create a modern, memorable platform that differentiates from cookie-cutter e-commerce designs.
Build intuitive user flows for a vast product catalog spanning multiple home categories.
Design effective information architecture that makes product discovery effortless.
Design decisions
Broke away from standard e-commerce layouts after discovering most competitors used identical structures. Developed a unique information architecture that groups related items into comprehensive categories, making navigation intuitive despite the extensive product range.
Visit:
sipunct.com1.
Research reveals opportunities: Comprehensive competitor analysis showed that differentiation through unique layout and structure could create significant competitive advantage.
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Information architecture is everything: With thousands of products across multiple categories, organizing content logically became more important than visual design elements.
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User testing validates assumptions: Conducting usability tests confirmed that the non-standard approach actually improved user experience rather than confusing customers.
Working with me
I believe great projects start with great communication. That's why I've developed a clear, collaborative process that keeps you informed and engaged every step of the way—from understanding your vision to delivering results that exceed expectations.
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Answer a few questions, it only takes 5 minutes.
Inquiry & Discovery
Fill out the brief form down below with details about your project—whether you need a brand-new website, a visual identity refresh, or specific design collateral.
We’ll schedule a short call to talk about your business goals, target audience, and any design preferences or inspirations.
Proposal & Onboarding
After our call, I’ll craft a proposal that outlines design deliverables (like wireframes, mood boards, or mockups), timelines, and pricing options.
Once approved, we’ll set up a dedicated communication channel (e.g., WhatsApp/Telegram) and collect any assets (logo files, brand guidelines, content) you already have.
Strategy & Design
Using your brand goals and preferences, I’ll develop initial design concepts—this could be website wireframes, UI mockups, or graphic layouts.
We’ll refine the designs through feedback rounds to ensure everything aligns with your brand identity, user experience needs, and marketing goals.
Hand-off
You’ll receive all finalized files—website launch support, brand guidelines, and any additional graphics or templates.
The outcome?
A professional online presence or cohesive visual identity, plus the peace of mind that you have ongoing support if you need it.