Buștiuc Sergiu - Web Designer & Digital Marketing Strategist

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Project Overview

Energnature

Built and launched a natural ingredients supplement brand. Work included rebranding, full Shopify design and development, marketing strategy, paid campaign setup, and operational groundwork (customer journey, offers, phone sales system). This project was more than a design job — it was my closest experience to running a full company.

My input:

Market Research and Analisys

Target Audience Research

Product Design

Web Design & Development

Marketing Campaigns

Media Buying, Ad Design & Targeting

Location

Portugal

(remote)

Niche

E-commerce

Services

UI/UX & Product Design

Timeline

2 months

The challenge

EnergNature started as a broad wellness brand (originally NatureFuel) with weight-loss products, but later pivoted to men’s health supplements after market validation.

Running ads in a sensitive niche led to multiple ad rejections and strict tracking requirements.

Moving from generic supplements to a high-demand niche required a full rebrand and new marketing strategy.

Built a unified design system in Figma to ensure consistency across web and mobile, covering typography, color, and

reusable components.

Despite optimizing for online checkout, most customers still wanted phone-based purchases, forcing us to adapt quickly.

EnergNature: Natural Supplements for Vitality

EnergNature is a supplement brand built to help people restore balance, improve daily energy, and support long-term health with plant-based, science-backed products.