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Web Designer & Digital Marketing Strategist

Combining web design with marketing strategy to help businesses convert more visitors into paying customers.

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Project 01

From zero budget to live business in 30 days - proving that great design doesn't require deep pockets, just smart strategy.

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BRIEF
03.25
Si Punct Media
Built my own digital marketing agency from scratch with $0 budget. Created a complete business system including website design, payment processing, email marketing, and social media strategy to sell digital marketing templates and services to Moldovan businesses.
Project Goals:
Launch a profitable digital marketing agency with zero upfront investment
Create and sell digital marketing templates targeting underserved Social Media Managers in Moldova
Build organic social media presence and establish market positioning in 30 days
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Design decisions

Mobile-first approach was essential since research showed most target users access social media and make purchases on mobile. Used clean, professional design with TailwindCSS to establish credibility while keeping development costs at zero.

Visit:

sipunct.com
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Key takeaways:
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Zero-budget execution: Leveraged free tools (GitHub Pages, PayHip, Mailer Lite API) to create a complete business system without upfront costs.

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Market research drives design: Identified that Moldovan SMM specialists lacked consistent branding, which informed the product positioning and visual strategy.

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Organic growth strategy: Focused on authentic content creation rather than paid promotion, resulting in genuine audience engagement and algorithm-friendly growth. (will take more time)

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Project 02

Building a supplement brand from market research to Meta ads - a masterclass in e-commerce complexity and pivoting under pressure.

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Brief - EnergNature

09.23 - 12.24

Co-founded and built a complete supplement e-commerce brand targeting the Portuguese market. Handled everything from branding and Shopify development to marketing strategy and Facebook advertising. Pivoted from weight loss to men's health supplements based on market feedback and call center insights.

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Project Goals:
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Create a profitable supplement brand from scratch.

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Build complete e-commerce system with Shopify Liquid development and payment processing.

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Execute successful Meta advertising campaigns while navigating platform restrictions for health products.

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Design decisions

Focused on conversion optimization throughout the entire customer journey. Created comprehensive product bundles with guides and meal plans to increase perceived value. Designed ads that complied with Meta's health product policies while maintaining persuasive messaging.

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Key takeaways:
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Agile pivoting saves projects: Switched from weight loss to ED supplements based on partner's call center data, leading to immediate sales improvement and break-even campaigns.

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International logistics complexity: Managing Portuguese phone numbers, payment systems, and legal requirements from Moldova taught valuable lessons about cross-border e-commerce.

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Meta ads require patience: Overcame multiple ad rejections and tracking issues by iterating approaches, ultimately achieving profitable campaigns on the third attempt.

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Project 03

Team collaboration at its finest - where tight deadlines meet conversion optimization in the competitive German supplement market.

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AnDPerformance logo
Ahmed M.
Owner, A&D Performance

“Finally, a designer who thinks like a business owner. He understood our fast pace and delivered designs that actually moved the needle on sales.”

Brief - A&D Performance

07.23 - 02.24

Worked with a specialized e-commerce team to optimize conversion rates for a German supplement store. Focused on CRO implementation, new product page designs, and A/B testing strategies while maintaining fast-paced collaboration to meet tight project deadlines.

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Project Goals:
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Increase conversion rates through strategic page redesigns and user experience optimization.

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Design high-converting product pages for new supplement launches.

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Collaborate effectively within a specialized team environment with interdependent workflows.

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Design decisions

Prioritized data-driven design decisions through systematic A/B testing. Created product pages that balanced informative content with clear conversion paths. Focused on increasing average cart value through strategic layout and cross-selling opportunities.

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Key takeaways:
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Team interdependence demands precision: Working in a fast-paced team environment where each person's work directly impacts others taught me the importance of delivering accurate, complete work on schedule.

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CRO is about psychology, not just aesthetics: Understanding customer behavior patterns proved more valuable than visual appeal when optimizing for conversions.

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German market sophistication: Working with German e-commerce standards elevated my understanding of professional design requirements and conversion optimization best practices.

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Project 04
Redesigning the home essentials shopping experience - where comprehensive research meets user-centered design innovation.
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Brief - Casamare

06.22 - 09.22

Redesigned a comprehensive home essentials e-commerce platform offering everything from kitchen appliances to home décor. Conducted thorough competitor analysis and user research to create a unique, memorable shopping experience that stands out in a crowded market.

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Project Goals:
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Create a modern, memorable platform that differentiates from cookie-cutter e-commerce designs.

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Build intuitive user flows for a vast product catalog spanning multiple home categories.

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Design effective information architecture that makes product discovery effortless.

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Design decisions

Broke away from standard e-commerce layouts after discovering most competitors used identical structures. Developed a unique information architecture that groups related items into comprehensive categories, making navigation intuitive despite the extensive product range.

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Key takeaways:
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Research reveals opportunities: Comprehensive competitor analysis showed that differentiation through unique layout and structure could create significant competitive advantage.

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Information architecture is everything: With thousands of products across multiple categories, organizing content logically became more important than visual design elements.

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User testing validates assumptions: Conducting usability tests confirmed that the non-standard approach actually improved user experience rather than confusing customers.

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Working with me

I believe great projects start with great communication. That's why I've developed a clear, collaborative process that keeps you informed and engaged every step of the way—from understanding your vision to delivering results that exceed expectations.

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step #1
duration:
1-2 days

Inquiry & Discovery

Fill out the brief form down below with details about your project—whether you need a brand-new website, a visual identity refresh, or specific design collateral.

We’ll schedule a short call to talk about your business goals, target audience, and any design preferences or inspirations.

step #2
duration:
1-2 days

Proposal & Onboarding

After our call, I’ll craft a proposal that outlines design deliverables (like wireframes, mood boards, or mockups), timelines, and pricing options.

Once approved, we’ll set up a dedicated communication channel (e.g., WhatsApp/Telegram) and collect any assets (logo files, brand guidelines, content) you already have.

step #3
duration:
4-5 days

Strategy & Design

Using your brand goals and preferences, I’ll develop initial design concepts—this could be website wireframes, UI mockups, or graphic layouts.

We’ll refine the designs through feedback rounds to ensure everything aligns with your brand identity, user experience needs, and marketing goals.

step #4
duration:
2-3 days

Hand-off

You’ll receive all finalized files—website launch support, brand guidelines, and any additional graphics or templates.

The outcome?

A professional online presence or cohesive visual identity, plus the peace of mind that you have ongoing support if you need it.

Answer a few questions, it only takes 3-4 minutes.

My Services

Combining web design expertise with marketing strategy to create digital solutions that don't just look great—they deliver measurable results for your business.

Web Design

Starting from:
$100
Turn-around time:
5-7 days
 

I create websites that not only look good, but are also easy to navigate for your customers.

If you need additional functionality, I can offer you the web development option – all integrated into one package.

I don’t let your website “break down” – I help you keep it updated, fast and secure, so you can focus on your business.

start a project by filling out the inquiry form!

 

Branding

Starting from:
$400
Turn-around time:
7-14 days
 

I'll build a unique brand identity that reflects your business values ​​and differentiates you in the market.

From logos to promotional materials, everything is designed to clearly and attractively communicate your business message.

I'll help you manage your presence on social networks, ensuring that your messages reach the right customers and that interaction is constant.

start a project by filling out the inquiry form!

 

Social Media Marketing

Starting from:
$100
Turn-around time:
5-7 days
 

I'll develop communication and promotion strategies on social media, adapted to the local audience and the specifics of the Moldovan market.

I'll create posts and campaigns that capture attention and communicate your brand values.

I'll ensure a unified visual presence, both online and offline, to strengthen brand recognition.

start a project by filling out the inquiry form!

 

FAQ

 

1.

How much does a website cost and how long does it take to create it?

1.

The price of a website depends on the complexity, functionality and your specific requirements. I offer a flexible package that includes custom design and, optionally, web development and maintenance. On average, a standard website can take between 2 and 4 weeks, but the exact time is determined by the project.

 

2.

What type of website can I get if I work with you?

2.

The price of a website depends on the complexity, functionality and your specific requirements. I offer a flexible package that includes custom design and, optionally, web development and maintenance. On average, a standard website can take between 2 and 4 weeks, but the exact time is determined by the project.

 

3.

Do I need a website if my business performs well on social networks?

3.

The price of a website depends on the complexity, functionality and your specific requirements. I offer a flexible package that includes custom design and, optionally, web development and maintenance. On average, a standard website can take between 2 and 4 weeks, but the exact time is determined by the project.

 

4.

Do you also offer promotion services after the website is launched?

4.

The price of a website depends on the complexity, functionality and your specific requirements. I offer a flexible package that includes custom design and, optionally, web development and maintenance. On average, a standard website can take between 2 and 4 weeks, but the exact time is determined by the project.

 

5.

Can I manage my site myself after delivery?

5.

The price of a website depends on the complexity, functionality and your specific requirements. I offer a flexible package that includes custom design and, optionally, web development and maintenance. On average, a standard website can take between 2 and 4 weeks, but the exact time is determined by the project.

 

6.

What benefits do I have if I choose a maintenance subscription?

6.

The price of a website depends on the complexity, functionality and your specific requirements. I offer a flexible package that includes custom design and, optionally, web development and maintenance. On average, a standard website can take between 2 and 4 weeks, but the exact time is determined by the project.

 

7.

What happens if I want changes after the site has been delivered?

7.

The price of a website depends on the complexity, functionality and your specific requirements. I offer a flexible package that includes custom design and, optionally, web development and maintenance. On average, a standard website can take between 2 and 4 weeks, but the exact time is determined by the project.

 

8.

How do we start working together?

8.

The price of a website depends on the complexity, functionality and your specific requirements. I offer a flexible package that includes custom design and, optionally, web development and maintenance. On average, a standard website can take between 2 and 4 weeks, but the exact time is determined by the project.

fill out the 5-min inquiry form!

 

Ready to talk things into reality?

This form will guide you through a few simple questions to help me better understand your business and what you want to achieve.

Answer a few questions, it only takes 3-4 minutes.